The Sony Alpha A7 III is a highly versatile and feature-packed camera that redefines what we can expect from a full-frame body at this price point. It delivers crisp and satisfying images from its 24 Megapixel full-frame sensor, captures good-looking 4k video in either full-frame or cropped APSC...

The Sony A7 III is a new "entry-level" 35mm full-frame compact system camera which, as you'll discover in our review, is far from being entry-level, despite being the cheapest model in the Sony full-frame line-up.

With three years since its predecessor the A7II, Sony's all-new A7III represents a revolution in its full-frame mirrorless lineup. With the groundbreaking A9 released last year, and the astounding A7RIII earlier this year, Sony claims that the new A7III combines characteristics of both flagship...

The Alpha A7 III sits on the bottom rung of Sony's full-frame mirrorless camera range, and is designed to appeal to both keen enthusiast photographers and professionals.

693-point AF system; 10fps burst shooting; Uncropped 4K video; 15-stop dynamic range; 5-axis image stabilization; Compact and durable body

Limited touchscreen control; Only one SD slot supports UHS-II cards; Slight 'tearing' in EVF; Poor weather-sealing round accessory ports

So much for "basic," Sony seems to be saying, the A7 III is a premium model worthy of its pricier full-frame stablemates: the high-resolution A7R III and the speedy A9 mirrorless cameras.

Scorecard; + Pro-level features at a more affordable price; + 10 fps continuous shooting in mechanical and silent modes; + 4K video; + Low noise at high ISOs

- Inferior weather sealing; - Lower-resolution rear LCD screen and EVF; - Confusing user interface

The Sony a7 III looks a lot like the a7 II , but the upgrades inside are palpable. Its sensor offers the same resolution, but the BSI design improves high ISO performance. The autofocus system is vastly improved, with much wider coverage and 10fps capture.

24MP full-frame BSI sensor; 10fps with tracking; 5-axis stabilization; 4K HDR video; Silent shooting available; Tilting touch LCD; Dual SD slots; Vastly improved battery; Focus joystick; Flat profiles available

Screen not true vari-angle; Only one card slot is UHS-II; No in-body flash; Accessory required for time-lapse; Shooting buffer must clear to start video; Dense menu system; Omits PC sync socket

The A7 III hardly puts a foot wrong. Its specifications make it a terrific all-rounder, one that's so powerful its price is actually a bit of a surprise. Its handling and control layout aren't perfect, and other cameras might grab the headlines in one area or another, but few are so consistently...

10fps continuous shooting; Highly sophisticated AF system; 4K video capabilities

Imbalance with larger lenses; No drive or focus mode dials; Good; rather than great; burst shooting buffer

I own both A7R III and A7 III, I must say I'm quite impressed with my A7 III, and prefers the A7 III over my A7R III because for $1000 cheaper, the A7 III has improved AF performance, better 4K video recording capabilities, as well as increased battery life because of the use of an EVF that has only...

Everything came as expected and got here quick. Half of the items are really cheap but I expected that, but the other half are a really good value. It did come with 2 Sandisk Extreme Pro SD cards. That alone is worth the extra hundred this kit costs. The camera bag is small but of good quality.

I genuinely think the Sony A7 III is a fantastic camera. Sony describes it as their "basic" option. For that, I understand the mentality. But for the professional photographer, I think the Sony A7 III has no real place in your bag. Instead, go for the Sony a7r III or the Sony a9.