Even if you can afford more, you'll find everything you need in the A7 III.

Exceptional image quality; 10 fps continuous shooting; 693-point AF system; Very responsive performance; Very good 4K video

Frustrating menu and control layout; 2.36-million-dot EVF is behind the times; Video is no longer best in class

Sony's 24.2-megapixel A7 III is a near-perfect all-around mirrorless camera. You can fire bursts at 10 fps, capture sharp images with excellent dynamic range day or night, and autofocus accurately on fast-moving subjects or portraits.

Stellar low-light/high ISO capability; Much-improved handling; Fast 10 fps shooting; Excellent autofocus; Sharpest 4K video of any Sony full-frame camera; Double the battery life of the last model

EVF and viewfinder not quite as good as rivals; Two SD card slots but only one is high-speed UHS-II; Not as weather-resistant as the Fujifilm's X-H1; No 10-bit video output like Panasonic's GH5s

The Sony Alpha A7 III is a feature packed and highly versatile body that sets a new benchmark for "entry-level" full-frame cameras. At $1,999, it's not exactly cheap, but for serious enthusiasts and even professional photographers, the A7 III offers a rich feature set at a reasonable price point.

Put simply, the Sony a7 III is a new benchmark for full frame cameras due to its compelling combination of value and capability – and the fact that this series of cameras has come so far in less than five years is impressive in its own right.

Generalist photographers; wedding; event and action shooters and those that need high quality video

Those that need more resolution for detailed scenes or large prints; those that need ultimate build quality for harsh shooting conditions

The Sony a7 III looks a lot like the a7 II , but the upgrades inside are palpable. Its sensor offers the same resolution, but the BSI design improves high ISO performance. The autofocus system is vastly improved, with much wider coverage and 10fps capture.

24MP full-frame BSI sensor; 10fps with tracking; 5-axis stabilization; 4K HDR video; Silent shooting available; Tilting touch LCD; Dual SD slots; Vastly improved battery; Focus joystick; Flat profiles available

Screen not true vari-angle; Only one card slot is UHS-II; No in-body flash; Accessory required for time-lapse; Shooting buffer must clear to start video; Dense menu system; Omits PC sync socket

The Sony a7 III is an excellent mirrorless camera. A full-frame sensor trimmed with the works -- a super fast, precise autofocus and Eye AF, long battery life, a wider ISO range and impressive noise reduction, 4K capabilities and IBIS, to name a few -- that won't cost you an arm and a leg is the...

For an affordable camera, the Sony a7 III is jam-packed with features you'll find in the more expensive bodies; It's got the autofocus power to keep up with many action shots and the very wide ISO range of the $4k Sony a9.

While the bad stuff we're about to mention aren't not necessarily bad, there are some of the things about this camera that make us hesitate and consider the more expensive options; Let's just call them limitations.

The Sony Alpha A7 III is a highly versatile and feature-packed camera that redefines what we can expect from a full-frame body at this price point. It delivers crisp and satisfying images from its 24 Megapixel full-frame sensor, captures good-looking 4k video in either full-frame or cropped APSC...

USB 3.1 Gen 1 compatible USB Type-C™25 port makes high-speed PC Remote data transfer smooth and effortless, for handling large image files produced using PC-tethered shooting.

I recently bought the Nikon Z6 and fell in love with the build quality, but poor autofocus performance, limited native lens selection, subpar battery life and issues with the EVF (It shows a brighter image than what the camera will actually capture, Jared Polin talks about this in his Real World...

About 10 days ago I switched to Sony FE system after 14 years with Canon cameras (Powershot A80, EOS 300D, 400D, 5D, 6D), and it seems that Ia€?m not going back. I spent almost half of my life shooting Canon, but after release of EOS 5D MkIV and EOS 6D MkII, I saw that these are not the cameras I...