This camera is all around an amazing value, Sony has done a great job making it such a premium camera at a great price. The silent shooting, joystick and burst capabilities make this such a worthwhile upgrade coming from an older crop body.

Announcing the Sony Alpha A7 Mark III - Sony had the clever idea of telling everyone, that this was "the b a s i c model" in the Sony Alpha range, and pretty much everyone published this, because it was quite frankly a little bit ridiculous.

Fast and reliable focus, Impressive noise performance, Excellent image quality, Fast continuous shooting, High-quality 4K video recording, Excellent lenses available

Additional aspect ratios would be nice, Menu system could be neater, Most lenses are quite large

Put simply, the Sony a7 III is a new benchmark for full frame cameras due to its compelling combination of value and capability – and the fact that this series of cameras has come so far in less than five years is impressive in its own right.

Generalist photographers; wedding; event and action shooters and those that need high quality video

Those that need more resolution for detailed scenes or large prints; those that need ultimate build quality for harsh shooting conditions

I bought this camera to explore the exciting developments in auto focusing. Compared to previous Sony models, and to other manufacturers' models, the A7iii is so much better. But the big let down is the awful menu. Where do you find all the settings to get the most out of the auto focusing

Eye focus brilliant; portraits could be pinsharp; Great Picture Quality; The Auto focus system is stunning

Awful menu Organisation; Flimsy Construction

About 10 days ago I switched to Sony FE system after 14 years with Canon cameras (Powershot A80, EOS 300D, 400D, 5D, 6D), and it seems that Ia€?m not going back. I spent almost half of my life shooting Canon, but after release of EOS 5D MkIV and EOS 6D MkII, I saw that these are not the cameras I...

USB 3.1 Gen 1 compatible USB Type-C™25 port makes high-speed PC Remote data transfer smooth and effortless, for handling large image files produced using PC-tethered shooting.

The Sony a7 III is an excellent mirrorless camera. A full-frame sensor trimmed with the works -- a super fast, precise autofocus and Eye AF, long battery life, a wider ISO range and impressive noise reduction, 4K capabilities and IBIS, to name a few -- that won't cost you an arm and a leg is the...

For an affordable camera, the Sony a7 III is jam-packed with features you'll find in the more expensive bodies; It's got the autofocus power to keep up with many action shots and the very wide ISO range of the $4k Sony a9.

While the bad stuff we're about to mention aren't not necessarily bad, there are some of the things about this camera that make us hesitate and consider the more expensive options; Let's just call them limitations.

The Sony Alpha7 III digital camera is an amazing device, managing to stuff a full frame sensor into a remarkably compact body. Capturing detail in a bright object (such as a fifty carat pink diamond) against a black background called for some exposure compensation.

Fast accurate photography; superb sensor; excellent exposure tuning

Display screen not touch sensitive, few trick modes (eg; time lapse, stop motion), slow battery charge

Sony's 24.2-megapixel A7 III is a near-perfect all-around mirrorless camera. You can fire bursts at 10 fps, capture sharp images with excellent dynamic range day or night, and autofocus accurately on fast-moving subjects or portraits.

Stellar low-light/high ISO capability; Much-improved handling; Fast 10 fps shooting; Excellent autofocus; Sharpest 4K video of any Sony full-frame camera; Double the battery life of the last model

EVF and viewfinder not quite as good as rivals; Two SD card slots but only one is high-speed UHS-II; Not as weather-resistant as the Fujifilm's X-H1; No 10-bit video output like Panasonic's GH5s

Sony's camera division has had a pretty eventful first half this year in India. From launching its latest action camera, the RX0 , to announcing the sixth edition of its highly popular point-and-shoot camera, the RX100, the company has shown no signs of slowing down.

Good battery life; Compact and well-built; High-quality stills with good dynamic range; 4K video support; Quick autofocusing

Low EVF resolution; Limited use of touchscreen