Sony X90J series review: Polished experience, excellent picture

In my years of reviewing I've learned that the best TVs made by brands like Vizio and TCL can perform as well as better-known nameplates like Samsung and the TV granddaddy of them all, Sony. The question TV buyers face is whether to pay a couple hundred dollars more for the sleeker design and superior cachet of an "S" brand. The midpriced X90J is Sony's strongest attempt yet to convince you to pony up -- just a bit.

Sony's best 2021 TV value makes another powerful case for spending a bit more.

Excellent image quality; Capable Google TV smart system; Solid connectivity; Subtle, understated design;

More expensive than competing TVs with similar picture quality.;

great features and picture quality

I bought this TV a month back. we are really enjoying its bright colors and picture quality.

Snappy with great black levels

Upgraded from my x90F and very happy with the purchase. Google TV is very snappy as an OS Video quality has great black levels and PS5 looks good as well. Can't speak on audio as I have a soundbar setup but this has ticked all the boxes.

Faulty tv

Got this TV after much deliberation and was excited to get it, but after setting it up, it went downhill within 24hrs. The TV kept shutting off while trying to watch shows. We noticed that the TV brightness would dim for a second before turning off completely and wouldn't restart after. Only way to turn it back on would be to unplug it completely, drain power and turning it back on. Even then the issue would return after restarting. Tried factory reset etc but no luck. Online search showed a lot of other customers having this same issue on Bravia models for a few years, so It's interesting that Sony hasn't fixed it even in a 2021 model still. Ended up returning the TV and buying a different brand TV instead. Luckily The Good Guys staff was helpful in making the exchange stress-free.

Cracked screen

We opened the packaging and found the screen cracked now we are waiting on a response from Sony and the good guys. What are we supposed to do in the future. Do we ask them to open everything at the store to make sure its not broken.