The Apple TV 4K is a zippy, slick device with Apple's unique design stamp all over it. Those deeply embedded in the Apple universe will be tickled with the way the streaming set-top box integrates with other Apple Devices and with Siri integration that offers convenient search and voice controls.
Extremely intuitive interface; Siri search/control is vastly improved; Powerful graphics and processing; Beautiful 4K HDR picture
Slightly dim SDR content in some cases; Converts 24p film content to 60Hz; Expensive compared to competition