Flagship smartphone pricing is pretty insane nowadays. With top tier flagships like the Galaxy S10 and S10 Plus easily passing the Php 50K range, it's getting harder and harder for brands like Samsung to sell their top tier offerings to regular working Juans.

All eyes were on the expensive flagships and the folding smartphone at Samsung Unpacked. But in the shadow of all this luxury equipment, the Samsung Galaxy S10e turns out to be the secret hero of the evening. The cheapest Galaxy S10 is a real hit!

The Samsung Galaxy S10e brings the company's flagship features to a new audience, with a notably lower price tag than the Galaxy S10 and Galaxy S10 Plus.

Flagship quality at lower price; Smaller form factor

Dual-camera compromise; No in-screen fingerprint scanner

The Galaxy S10e is Samsung's answer to the and Apple : which both gun for the growing £500-£800 segment of the smartphone market. It's designed for people that want a top notch smartphone with good enough hardware to last at least a couple of years, but don't want to get a new mortgage to pay for...

and marks the first time that Samsung has offered buyers an "affordable" model alongside its top of the range Galaxy S and S Plus flagships, no doubt in a bid to The Galaxy S10e is by no means your typical mid-ranger, though; it offers an all-new Dynamic AMOLED Infinity-O screen, support for reverse...

The Galaxy S10e comes with an in-display selfie camera. Armed with a 3,100mAh battery, it supports fast charging, and wireless reverse charging. The Galaxy S10e is available in a range of attractive color options.

I've been using the Samsung Galaxy S10e on T-Mobile's network in the U.S. for roughly eight days. The device is running Samsung One UI version 1.1 on Android 9 Pie with build number PPR1.180610.011.G970U1UEU1ASBA on the February 1, 2019 Android security patch.

Great display Headphone jack Extremely fast fingerprint sensor Blazing fast performance One UI is clean and packed with features Capable cameras in most lighting conditions

Poor low-light camera performance Mediocre battery life Samsung's software update track record is not good

It wasn't long ago when premium smartphones cost around $1000. But after suffering through several release cycles littered with $1,500 flagships, it's clear those days aren't coming back.

The Galaxy S10e might not have all the frills of the Galaxy S10 and Galaxy S10+, but at Rs. 55,900 it retains a lot of the features and style of the other two, making it very good value. In India, it's a much better deal than the iPhone XR, not only in terms of features, but also cost.

Samsung has a pretty tight hold on much of the Android market, running at around 31% of the global market in 2018 and looking to strengthen that number in 2019 with continued sales of the Galaxy Note and the Galaxy S series devices.