In any given year, Samsung's usual smartphone lineup starts with two Galaxy S-series phones, its most popular devices, followed by a Galaxy Note phone in August. This year's different. It's the 10-year anniversary of Galaxy phones , and Samsung's trying something new.

Great build quality; Edge-less screen is a nice option; One UI software looks good; More affordable than S10

Rear design looks dated; No in-display fingerprint scanner; Wired charging not as fast as we'd like

At today's glitzy Unpacked event in San Francisco, Samsung unveiled a raft of new products, some of which are mostly aspirational for the time being. One device the company will hope to sell a boatload of in the coming months is the Galaxy S10e, a new cheaper variant in the popular series.

Flagship smartphone pricing is pretty insane nowadays. With top tier flagships like the Galaxy S10 and S10 Plus easily passing the Php 50K range, it's getting harder and harder for brands like Samsung to sell their top tier offerings to regular working Juans.

All eyes were on the expensive flagships and the folding smartphone at Samsung Unpacked. But in the shadow of all this luxury equipment, the Samsung Galaxy S10e turns out to be the secret hero of the evening. The cheapest Galaxy S10 is a real hit!

The Samsung Galaxy S10e brings the company's flagship features to a new audience, with a notably lower price tag than the Galaxy S10 and Galaxy S10 Plus.

Flagship quality at lower price; Smaller form factor

Dual-camera compromise; No in-screen fingerprint scanner

The Galaxy S10e is Samsung's answer to the and Apple : which both gun for the growing £500-£800 segment of the smartphone market. It's designed for people that want a top notch smartphone with good enough hardware to last at least a couple of years, but don't want to get a new mortgage to pay for...

and marks the first time that Samsung has offered buyers an "affordable" model alongside its top of the range Galaxy S and S Plus flagships, no doubt in a bid to The Galaxy S10e is by no means your typical mid-ranger, though; it offers an all-new Dynamic AMOLED Infinity-O screen, support for reverse...

The Galaxy S10e comes with an in-display selfie camera. Armed with a 3,100mAh battery, it supports fast charging, and wireless reverse charging. The Galaxy S10e is available in a range of attractive color options.

Mashable Choice highlights the best of everything we cover, have experienced first-hand and would recommend to others. As much as much as I like Samsung's bigger and pricier S10+ - it's only a couple of complaints shy of perfect - the smaller and cheaper Galaxy S10e, which starts at $750, is a...

Super fast performance; Reliable physical fingerprint reader; Fun ultra-wide secondary camera

Bixby button only partially customizable; Wireless PowerShare feature was slow

I've been using the Samsung Galaxy S10e on T-Mobile's network in the U.S. for roughly eight days. The device is running Samsung One UI version 1.1 on Android 9 Pie with build number PPR1.180610.011.G970U1UEU1ASBA on the February 1, 2019 Android security patch.

Great display Headphone jack Extremely fast fingerprint sensor Blazing fast performance One UI is clean and packed with features Capable cameras in most lighting conditions

Poor low-light camera performance Mediocre battery life Samsung's software update track record is not good