Can you put a price on screen resolution, battery capacity and a zoom lens? Samsung can - it's £130. That's currently the difference between the S10e and full-fat S10 if you buy SIM-free direct from Samsung. Go for a contract deal from a major UK network and you're looking at a difference of just a few pounds a month to step up to the main event. Right now you've got to really want a shorter screen to go for the S10e, which is a shame - bigger isn't always better, and in some ways we actually prefer this smaller handset to the phone with which it shares a name. At launch, the S10e isn't quite cheap enough to be the affordable S10 alternative Samsung pitches it as - but hopefully with a discount or two, it could become a midlife bargain later down the line.
Hardware just as beefy as the real thing; Snappy fingerprint sensor faster than in-display S10; More compact dimensions handy for all hand sizes;
Battery life only average; Not really suited to southpaws; S10 isn't significantly more cash;