It's probably the best reader for people that only want a device for reading. I have both an iPad 3 and iPad mini and prefer the iPad mini over the Kindle Paperwhite and the iPad 3. If I am going to buy a device I want to be able to do multiple things on it.
Light weight and easy on the eyes; Easy to hold and navigate with one hand
Texture of the screen is annoying; Flicker between page turns; Annoying looking icons