Apple may be dominating the wearable space, but Fitbit isn't far behind. Long before Apple even made smartwatches, Fitbit made fitness trackers for all types of people who would like to become healthier or advance their training to the next level.
Refined; lightweight design with interchangeable bands; Swimproof and tracks swimming; Responsive touchscreen; On-device Exercise app along with SmartTrack auto tracking; Accurate heart rate monitor; Connected GPS
Limited number of watch faces; Limited smart features; Shorter battery life than Alta HR; No altimeter; Still no Apple Health integration