I can tell you the exact moment I was sold on Beats by Dre's extraordinary Studio3 wireless headphones . I was walking down Fifth Avenue, my blue Studio3 headphones hugging my ears as I listened to a new podcast featuring Nerdist CEO Chris Hardwick and Adam Savage.

Beats had a handful of different sounds on hand to test the Studio 3 ahead of launch . The demo was designed to showcase the range of the headphones’ new adaptive noise-canceling technology — but there’s only so much you can get from a demo in that kind of controlled environment.

In 2016 Beats upgraded two of its most popular headphones - the Powerbeats and Solo - and released the all new Beats X . All three came equipped with the same W1 chip that makes the Apple AirPods so convenient to pair for iPhone users.

Ridiculously long battery life; very enjoyable sound quality and comfortable design; great ease-of-use for Apple users thanks to W1 chip; lots of bass

Pauses music when notifications come through on Apple Watch; plastic design might not suit everyone; lots of bass

Here's a bold statement: Beats headphones have gotten better since Apple bought the company. They're still kind of a trick, fueled by premium marketing from the tech company that invented premium marketing. The new Beats Studio3 Wireless headphones are no different. They're better!

Good sound quality; solid battery life

Too expensive

The best wireless headphones Beats makes

Good sound quality; solid battery life

Too expensive

Here's a bold statement: Beats headphones have gotten better since Apple bought the company. They're still kind of a trick, fuelled by premium marketing from the tech company that invented premium marketing. The new Beats Studio3 Wireless headphones are no different. They're better!

Should you get the Studio3? It doesn't sound much better than even the Solo2 Wireless, and costs $50 more than the Solo3, which is a tough sell when Bose's QuietComfort 35 headphones are available for $329.

The incorporation of Apple's W1 chip ups the wireless connectivity game all around (but you'll have to be using an Apple mobile device to get every benefit), and we get a big boost in the battery department. The sound quality is also improving.

The Beats Studio 3 Wireless are Beats', and therefore Apple's, premier full-size wireless headphones.

Great wireless performance; Solid sound; Top battery life

Soggy mids; Don't quite deliver the sub-bass power you may want

Despite having purchased Beats By Dre in 2014, Apple had yet to truly integrate the two company's technology with one another. For the most part, it felt like Beats By Dre was still operating as a standalone company.

Battery life is superb; Adaptive Noise Cancellation is best I've used; Comfortable; even after long periods of listening

Price is in line with comparable headphones; but still steep