Audio technica has a decent footing in the video microphone market, but fall shy of Rode audio with most of their products. But whereas audio technica can't compare across the cheaper microphones in their line up, the at8024 is by Far the best microphone at its price point. With tactile switches, sturdy design and almost weightlessness, the build and execution is amazing and the audio quality is fantastic. Just be aware, it's a non removable cable