Bought the gold stainless steel version because it looks like a piece of jewellery and matches my iphone. Also the added bonus is that this version comes with sapphire glass which is tougher

Despite the new sensors feeling like a tick-box exercise, there's still no better smartwatch on the market. It's just that this time around it offers many features you'll want, along with many that you aren't aware you'd want, plus lots that you'll simply never use.

New dimmed display option, Display is brighter than before, Fluid performance, Lovely design options for both size options

No game-changing improvements over Series 5, Sleep tracking raises battery charging questions, Altimeter doesn't feel well executed, Why do we have a blood oxygen monitor?

Apple just made the Watch even better and although not a lot has changed, it’s still the best smartwatch you can buy.

Great performance, Great screen, Useful health features

Poor sleep tracking, Still have to charge every day

The Apple Watch S6 is the best all-rounder smartwatch on the market, especially for iPhone users, but there are better deals to be had.

Brighter display, Zero lag, Comfortable (even when sleeping), Faster charging

Could do with more use cases for bloody oxygen function, Battery life could be better, In reality, not a huge jump from Apple Watch Series 5

The Apple Watch Series 6 is the best smartwatch on the market for an iPhone. It has better integration with the iPhone and is fast, fluid and responsive in a way that many rivals simply aren’t.

Pros: excellent haptics, great always-on screen, ECG, great health tracking, great activity tracking, 50m water resistance, solid battery, comfortable, quick-swap straps, Apple Pay.

Cons: expensive, only works with an iPhone, sleep tracking not great, blood oxygen data not that useful.

I've tried to steer clear in this review of the usual journalistic obsession with "What's new?" But in the final reckoning we simply have to acknowledge that not much has changed since the Series 5.

The Apple Watch Series 6 continues Apple's smartwatch dominance, with solid improvements across the board. Many of its features can be found in cheaper competitors, but not the overall experience.

Great range of health sensors, Brighter always-on screen is impressive, Excellent app support and software, Solid battery life for general use, Great new colour options

iPhone-only still, Not a big leap forward from Series 5, New sleep tracking is basic, Won't satisfy truly hardcore fitness fans

Apple Watch Series 6 might very well be the best smartwatch on the market – like the Series 5 before it. The “smart” experience remains fluid and useful while fitness features remain extremely easy to use and analyse. However, there’s little reason to upgrade from last gen.

With an unrivaled user experience, fantastic apps, and potentially lifesaving health and fitness features, the Apple Watch Series 6 is the best smartwatch you can buy.

Measures blood oxygen saturation (SpO2) on demand, Always-on altimeter for real-time elevation tracking, Improved wrist-down screen brightness, WatchOS 7 adds a handwashing countdown timer and sleep tracking, Fast new processor, Best third-party app selection, Attractive new watch colors and band...

Expensive, Offers only a slight battery life improvement

You take your health for granted, right up to the point where a global pandemic makes it abundantly clear just how fragile we all are. I’ve not taught myself a new language during lockdown, or written a bestselling novel, but for the past six months the Apple Watch Series 6 on my wrist has...

Tight integration with iPhone, Comprehensive fitness tracking, Blood oxygen and ECG sensors are useful & reassuring, Long battery life

Siri can be hit & miss still, Cellular version gets expensive