Canon's PowerShot SX700 HS put a 30x, f3.2-6.9, 25-750mm lens in a body compact and light enough to comfortably carry in a jacket pocket. So did the SX710 HS, for that matter. The SX720 HS lets you peep even closer, however, with its new 40x, f3.3-6.9, 24-960mm lens, and there's still no problem pocketing it.
With an updated 40x zoom lens, the SX720 HS aims to be a simple, compact solution for anything your smartphone can't shoot.