Apple has a reputation for deciding it knows best. It led the way in ridding the world of floppy drives, made laptops skinnier by losing the optical drive and turned the internet on its head with its refusal to support Flash on mobile devices.

Premium build; Fast performance; More vibrant colours; Good camera; Refined; rhythmic sound

No headphone jack is inconvenient; Bundled EarPods are average; Battery life still needs work

At a glance, the iPhone 7 and iPhone 7 Plus might both be confused for their predecessors, the 6s and 6s Plus. It's deceptive. The iPhone 7 is perhaps the most drastic revision of the phone since it was first released nearly a decade ago. It's not just the missing headphone jack.

Okay let's address this headline. Why are we calling this Batman's phone? Well, that's what I felt about it the moment I clenched the ‘black' iPhone 7 may look the same as the iPhone 6 and 6S, yet it does not.

Excellent....

Overall, the Apple iPhone 7 is a fantastic phone, providing serious competition to the basically perfect Samsung Galaxy S7. It's the best iPhone ever made, without a doubt. It's very pleasing to see Apple make its (very) expensive device water resistant, to reduce the likelihood of it breaking due...

Better battery; Excellent camera capabilities; More powerful processor; Dust and water resistant

No 3.5mm headphone jack; No 64Gb memory option; Similar to iPhone 6s; Very expensive

iPhone 7 may not have been the huge overhaul many expected but it is a solid and worthy upgrade that will fundamentally change where and how iPhones are used. New camera capabilities are transformative and show innovation in imaging on smartphones is leapfrogging the camera industry.

Much like any other iPhone, the iPhone 7 is also a great phone, but it isn't the big upgrade over the iPhone 6S that you may have expected. It's an upgrade for those using the iPhone 6 or below, but we'd still recommend waiting for the iPhone 8 if you can.

Good camera; Great performance; Good display

Battery only lasts a work day; Camera isn't a great improvement over the iPhone 6S

Say what you will about Apple, love it or hate it, the company invented the smart phone as we know it. The large screen, control by touch, a minimal set of physical keys. They were pretty much Apple (even if some of the ideas may have been drawn from elsewhere.

The iPhone is an almost universal standard; very good performance overall; a pleasure to use; good fingerprint recognition

Fairly expensive; entry level memory a bit limited given it can't be upgraded

The design was good although it was prone to scratches and fingerprint. The battery was adequate but still below with competitors.

The iPhone 7 marks the 10th generation of the iPhone. It is nearly 10 years since the first iPhone was introduced in 2007 and they have always been regarded as the benchmark for the smartphone industry.