Solid hardware, but the colourful iPhone 5c is still too expensive to be a low-cost option

it is nice, easy to use and handle

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For over a decade, the most persistent criticism of Apple has been that the company's power comes not from invention, but from marketing - that millions of customers are buying into a logo and a lifestyle more than radically new products.

Look at all the colors; iPhone 5 internals still solid; Great camera

Not as nice as the iPhone 5; iOS 7 still needs polish

Last year Apple defied expectation and released the iPad mini , a dinky version of its iconic tablet which we loved thanks to its easy-to-grip-and-carry nature. This year, we expected the mobile giant to surprise us all again by unleashing a budget version of the iPhone.

Bold colours; Usual great Retina screen; App Store

Limited storage; Below average media battery life; Still quite expensive

The idea of a plastic iPhone is a bold one – for a company renowned for its attention to design and build quality, it seems an odd move to go from a solid, aluminium bodied handset to plastic.

The iPhone 5c is the cheapest iPhone currently available and comes in a choice of Blue, Green, Pink, White or Yellow. It's underpowered in various ways however, with a tiny screen, weak battery and miniscule memory.

In an alternate reality, the iPhone 5 would have followed past Apple precedent, dropping in price to $99 while a markedly more powerful iPhone 5S debuted at $199, $299, and $399 price points.

A more affordable version of 2012's iPhone 5; still packing a 4" screen; LTE cellular support; and two very good cameras; with modestly improved low-light performance on the front camera.

Plastic shells are a major downgrade from both iPhone 5's metal casing and earlier plastic enclosures developed for the iPhone 3GS; with mostly stale color options; and no trace of metallic sparkle.

Apple's new iPhone 5C smartphone is their first to offer polycarbonate and is available in five colours - we ask is a dash of colour enough? ...

Could the iPhone 5c be the most misunderstood iPhone so far? From early whispers of a budget model for emerging markets, though chatter of a new entry-level phone, the iPhone 5c in fact slots right in the middle of Apple's range, relegating last year's flagship to early retirement and leaving the...