Apple's big iPad problem is that it can't convince people to upgrade , because an iPad is just a screen you hold in your hands that runs some apps that do some stuff. For users, that's wonderful. If you already have an iPad you like, you don't need a new one.
The price finally feels right; The battery lasts forever; It does all the iPad things, and does them well
No Pencil support, no Smart Connector; Two speakers don't sound as good as four speakers; The screen's not as eye-popping as other iPads