Sony's A7 series has been around for over four years and, since the release of the original A7 and A7R at the start of 2014, the series has improved and expanded to help make Sony a major force in the market.

Compact size; Good video capabilities; Well-rounded set of features

No top-plate info LCD; Limited touchscreen facility; Electronic finder could be better

I've been shooting with Sony for a while. I was shooting with eh a7sii and it was amazing autofocus was not the best but I shot some killer shoots on it like Post Malone, Newsboys, corporate videos and many weddings but the A7III is awesome no crop in 120 frames amazing battery life (killed 2...

Great camera for the serious photographer. Image quality is excellent and camera is fairly compact compared to other full frame DSLR cameras. Only downside is lenses are very expensive.

First mirrorless camera. Great built quality, great functionalities. Great all purpose camera!

This camera is all around an amazing value, Sony has done a great job making it such a premium camera at a great price. The silent shooting, joystick and burst capabilities make this such a worthwhile upgrade coming from an older crop body.

I own both A7R III and A7 III, I must say I'm quite impressed with my A7 III, and prefers the A7 III over my A7R III because for $1000 cheaper, the A7 III has improved AF performance, better 4K video recording capabilities, as well as increased battery life because of the use of an EVF that has only...

Everything came as expected and got here quick. Half of the items are really cheap but I expected that, but the other half are a really good value. It did come with 2 Sandisk Extreme Pro SD cards. That alone is worth the extra hundred this kit costs. The camera bag is small but of good quality.

The A7 III manages to pull off a lot of technology and desirability in a body which costs less than £2000 - an excellent price point for dedicated enthusiasts. While when the A7 range came out there wasn’t much in the way of a lens selection to work with, there’s now over 25 available, with yet more from third party manufacturers. Short of super specialist optics, there’s pretty much something to suit everyone. Here we’ve got a fantastic all-rounder which is well-suited to a bunch of different shooting scenarios. It copes well with landscapes, portraits, and even a little bit of sports shooting. The camera design is probably not the prettiest thing we’ve ever seen, but it handles fairly well for the small size, and that little bit of weight reduction may be a welcome relief for many. This could well be the camera to really kill off “enthusiast” level full-frame DSLRs altogether - or at least seriously injure the beast. We’ll be waiting with baited breath over the next few months to see if old hands Nikon and Canon pull their finger out and deliver their long-rumoured full-frame mirrorless models: they’ve certainly got a lot to live up to.

Incredible value; Excellent image quality ; Good for video ; Speedy autofocus and tracking ;

Small physical buttons; Battery life could be improved;

It didn't take long for Sony to reuse the body design it introduced with last year's high-resolution, pro-grade a7R III in an entry-level model. But despite a friendly (for full-frame) price, the a7 III ($1,999.99, body only) is anything but entry-level when it comes to its feature set. Its BSI CMOS sensor excels in all types of light, and offers incredible dynamic range. It can shoot at 10fps, with an autofocus system that covers almost the entirety of the image sensor. And it has serious video chops too, recording smooth, sharp footage at 4K, and slow-motion at 1080p. It run circles around competing models in this price range, and is our Editors' Choice for entry-level full-frame shoppers. Design The a7 III feels a lot like the a7 II and a7R III in the hand. It measures 3.9 by 5.0 by 2.5 inches (HWD) without a lens, and weighs about 1.4 pounds. Its grip and body design are the same as you get with the a7R III. I find it quite comfortable to hold, even with a larger zoom like th...

The Sony a7 III is an entry-level full-frame camera that goes well beyond the basics in features, with excellent image quality, 10fps subject tracking, and 4K video capture.

24MP full-frame BSI sensor; 10fps with tracking; 5-axis stabilization; 4K HDR video; Silent shooting available; Tilting touch LCD; Dual SD slots; Vastly improved battery; Focus joystick; Flat profiles available

Screen not true vari-angle; Only one card slot is UHS-II; No in-body flash; Shooting buffer must clear to start video; Dense menu system; Omits PC sync socket

Announcing the Sony Alpha A7 Mark III - Sony had the clever idea of telling everyone, that this was "the b a s i c model" in the Sony Alpha range, and pretty much everyone published this, because it was quite frankly a little bit ridiculous.

Fast and reliable focus, Impressive noise performance, Excellent image quality, Fast continuous shooting, High-quality 4K video recording, Excellent lenses available

Additional aspect ratios would be nice, Menu system could be neater, Most lenses are quite large