It was great to read that this was kitchenaids competitor product and upon opening it I can see that it truly is. Well made. Great durable attatchments and it also came with recipe cards. This was a gift for my partner who is a chef and he loves it and would definitely recommend it.

This is a truly a fantastic product with excellent build quality. Love the attachments which make life so much easier and food prep so much faster.

Spent many days deciding on what mixer would suit our needs. This mixer has a stronger motor and a more generous warranty than its rival the kitchenaid and I feel it looks more stylish. Based on that I took a gamble and it so far has paid off. There aren't many reviews out there for the Smeg however the ones I did see didn't say anything negative. It runs rather quiet and has no trouble with heavy mixes. It has a sturdy build and is super easy to use. If you are on the fence I say go for it.The price and performance are there.

Just love everything about the machine. I actually had too much cake batter for my cupcake tray. Never happened with my old mixer.

Very good mixer