As usual with Fuji, the X-S10 holds appeal for a couple of markets; namely a mainstream one via first time mirrorless converts with relatively deep pockets who want to get more hands-on control than their smartphone will allow, plus existing photo enthusiasts who want a relatively straightforward...
Solid build quality; Mix of high performance yet user-friendly features and operation; Stunningly detailed images achievable
Expensive; The rear panel joystick which replaces a four-way control pad is small and fiddly; Nose snubs against the LCD when using the eye-level viewfinder