I bought this item today and I am very pleased with it. It's the perfect size of cable for being transported around on a day to day basis. I think great value of this product can be achieved, by using it for charging iPhones/ipads from laptops. The cable braiding on the exterior is average and protects the interior wires well, but I have purchased similar 10cm cables that have had wider circumference ratios compared to this product, and they have a more industrial (stronger exterior which in my opinion protects the inner cables more). The price is slightly higher than I expected, but all in all a helpful cable, especially if you are someone who is on the go.

This product has fitted where I wanted to use it perfectly.

Totally useless. Connects briefly and then disconnects from iPhone with message that “accessory not supported”. Happens consistently every time. No problems with any other cables, but wanted a short cable for portable charging. Waste of money.

This item is as was described. It works as expected.

Both brands offer very good quality and reliability