Beats' Solo3 Wireless on-ear Bluetooth headphone ($300/￡250/AU$400) looks nearly identical to the Beats Solo 2 Wireless because -- on the outside at least -- Beats hasn't updated its design.

The Beats Solo3 Wireless is a well-built wireless headphone that sounds good in both wireless and wired modes and is relatively comfortable to wear for an on-ear headphone; Its battery life is best-in-class (40 hours) and has a remote control built-in to the right earcup that's easy to operate by...

It's expensive; and doesn't sound quite as good as other wireless headphones that cost $300

When Apple purchased the Beats Music and Beats Electronics for a cool $3m in 2014, the tech world was largely speechless at the acquisition price. Apple, however, had big plans for the brand as it aimed to not only bring the portfolio onto their books, but also expand and improve their current...

Beats' Solo3 Wireless on-ear Bluetooth headphone ($300/£250/AU$400) looks nearly identical to the Beats Solo 2 Wireless because -- on the outside at least -- Beats hasn't updated its design. The big change is on the inside: The Solo3 uses Apple's new W1 custom Bluetooth chip, which improves battery life drastically and makes pairing the headphone with Apple devices dead simple.

Beats has taken the same headphone that so many people know and love and improved its battery life dramatically, but the price is still too high.

The Beats Solo3 Wireless is a well-built wireless headphone that sounds good in both wireless and wired modes and is relatively comfortable to wear for an on-ear headphone; Its battery life is best-in-class (40 hours) and has a remote control built-in to the right earcup that's easy to operate by feel; The new W1 chip makes it supersimple to pair with Apple devices.

It's expensive; and doesn't sound quite as good as other wireless headphones that cost $300.

At a hair under $300, the Beats Solo 3s are certainly priced like a premium product, but you wouldn't know it from handling them. A cascade of glossy plastic trickles down from the headband to encase the ear cups.

Rock-solid wireless performance; Entertaining sound; especially with modern electronic music; Light and comfortable

Flimsy; plastic-rich construction; Not great at handling acoustic music; You won't get the most out of these without an iOS device

W1 for the win.

Great battery life; Long range

Expensive; Sound quality; Feels brittle

The Beats Solo3 Wireless are the first pair of headphones to utilize the new Apple W1 chip that can be found in earphones like the AirPods . This, along with the Beats logo and branding, helps explain the $299.95 price.

Powerful, bass-forward (but balanced) audio performance; Apple W1 chip enhances experience with iOS devices; Detachable cable with inline remote for passive listening

A bit overpriced; Headband can get uncomfortable during longer listening sessions

It's time for another crack at the Beats Solo formula, which has already produced some of the most popular headphones in the world. The sound hasn't been radically changed in the Beats Solo 3 Wireless, and neither has the design.

Fun; energetic sound; Excellent battery life

Dominant bass; Some mid-range clogging; Expensive

The Beats Solo 3 headphones' amazing battery life make them better for iPhone 7 users than any other on-ear headset. They're expensive and a bit heavy on the bass, but the Beats Solo 3's 40-hour battery life is worth the price.

Superb Battery Life; Easy Setup for iPhone; iPad and Mac Users; Easy to Find Deeply Discounted; Compact Design

Plastic Feels Cheap; Overpriced at Full MSRP of $299; Sound Quality Good; Not Great; Android Users Miss Out on Best Features

In case you missed the news, Apple owns Beats these days. The Beats Solo 3 Wireless are the first of the company's headphones that seem made in the Apple image.

Excellent wireless stability; Good Bluetooth-phone interaction; Energetic; punchy sound

Firm headband pressure; Lack of fidelity for price

The Beats Solo Wireless are already now in their third generation. Developed as a listening companion for iPhone 7 devices without conventional headphone jack connections, these new additions to the Beats line-up boast an impressive operational life before the battery requires a recharge.