The title says it all… I’ve purchased both the Series 1 and Series 2 Apple Watches, taking them both back within Apple’s no-questions-asked return window. Each time going into the relationship starry-eyed and hopeful.

In many ways the most important new features of the Apple Watch Series 3 aren’t at all new hardware. Sure, cellular connectivity and its red dot gets all the attention, but I haven’t seen it be a huge deal for my day to day workouts.

A genuine gadget marvel, but its 4G smarts just need a little longer in the tech oven

Incredibly small for a 4G smartwatch; Still the best fitness tracker around; Voice calls work surprisingly well; Battery life holds up; even when using 4G; Huge array of bands means you can make it your own

Only available on one carrier in the UK; Apple Music streaming not yet available on 4G; Not all apps work on 4G without your phone; You still need an iPhone to use it; Overkill if you mainly want fitness tracking

Walking the dog and leaving the phone at home

Slow third party apps and only 24 hours battery life

Is the third-generation Apple Watch the big overhaul we’ve been expecting? Parent company Apple swears it is

It's feels strange that Apple didn't, like the iPhone X, announce its cellular Watch Series 3 as a 'coming soon' option. Right now, it can't stream Apple Music, is only available on one UK network, has quite a few apps that lack Watch-only functionality, and is awaiting a software update for a very minor Wi-Fi handoff issue. In a few months, a lot of that should be ironed out and I'm confident that we'll then update this review with an extra star and a number one ranking in our Top 10. Until then, the cheaper Series 3 (GPS) is the sensible choice for anyone craving a smart sportswatch. This doesn't mean you shouldn't buy the Series 3 (GPS + Cellular) now. It's the age old gadget conundrum: do you pay a premium and put up with a few niggles to be among the first to try out a fancy new technology? If you're happy to do that, I'd heartily recommend the cellular version. I was originally sceptical of 4G smartwatches but, for the first time in a decade, it's made me consider popping out or going for bike rides without my smartphone. Why's that a good thing? Because it's a useful buffer against mindless Twitter swiping and is a far more practical 'phone' for trips into the great, soaking British outdoors. The Series 3's 4G connectivity is also the icing on an already excellent smartwatch cake. A smartwatch that lets you eat more cakes, in fact, because it's so good at motivating you to move and exercise. Right now, none of its rivals can match its combination of fitness-focused apps and personalisable design. This could change with the imminent Fitbit Ionic, Garmin Vivoactive 3 and Samsung Gear Sport. But right now, the Series 3 (GPS) and this bold phone-watch are the leading pack.

Incredibly small for a 4G smartwatch; Still the best fitness tracker around; Voice calls work surprisingly well; Battery life holds up, even when using 4G; Huge array of bands means you can make it your own;

Only available on one carrier in the UK; Apple Music streaming not yet available on 4G; Not all apps work on 4G without your phone; You still need an iPhone to use it; Overkill if you mainly want fitness tracking;

Incredibly small for a 4G smartwatch; Still the best fitness tracker around; Voice calls work surprisingly well; Battery life holds up, even when using 4G; Huge array of bands means you can make it your own;

Only available on one carrier in the UK; Apple Music streaming not yet available on 4G; Not all apps work on 4G without your phone; You still need an iPhone to use it; Overkill if you mainly want fitness tracking;

Incredibly small for a 4G smartwatch; Still the best fitness tracker around; Voice calls work surprisingly well; Battery life holds up, even when using 4G; Huge array of bands means you can make it your own;

Only available on one carrier in the UK; Apple Music streaming not yet available on 4G; Not all apps work on 4G without your phone; You still need an iPhone to use it; Overkill if you mainly want fitness tracking;