The Apple Watch SE is the smartwatch most people should buy. It delivers a solid feature set at an affordable price....

High-quality hardware Bright display Plentiful features Affordable

Short battery life No ECG Limited sleep tracking Limited color selection

The packaging around the new Apple Watch SE is typically slick, and now pretty thin. That’s because there is no plug for the wall included – you just get the puck-like charger on a USB-A cable. As you can see, the watch itself and the strap come in separate boxes which are then wrapped into one.

It might not be the best Apple Watch in terms of features, but for most people the Apple Watch SE is the one you should buy. It retains all the vital tech (IP rating, GPS, sharp OLED) and ditches the ones that make the most sense.

Excellent value; Huge range of tracking features; The best smartwatch OS around; Wide variety of straps available

No always-on display; Battery life still only really a day

The Apple Watch SE is almost a resounding success, but is let down by one cut corner too many. It has all the major features that make an Apple Watch good. Excellent notifications, pin-sharp haptics, snappy performance and good battery life.

Like with iPhone, Apple Watch is a family now, with 2020 bringing two new models targeting not only different price points but very different users, too. More affordable of the two, the Apple Watch SE bridges the gap between the flagship Apple Watch Series 6 and the cheapest Series 3 from 2017.

Affordable balance of features; Excellent battery life; Family Setup could be a game-changer

No always-on display; Advanced health-tracking needs a Series 6 instead

Apple’s smartwatch lineup has gone from straightforward to surprisingly complex seemingly overnight. Where we used to have this year’s model or last year’s model at a lower price to choose from, now Apple is selling three distinct Apple Watch models at varying price tiers and with varying options.

Fast performance; Great smartwatch software; Reliable battery life

No always-on display; No third-party watch faces; No ECG or blood oxygen monitoring

The Apple Watch SE is as slick as the higher-priced Watch Series 6, and delivers all the essential features and then some. But when it comes to more advanced health sensors, it's not as well equipped as competitors.

Fast and smooth to use; Comfortable; wearable design; Clear and bright screen; Great background health features; Excellent fitness tracking overall

No always-on screen; Sleep tracking is basic; No blood oxygen or ECG sensors

How exactly do you go about making the Apple Watch better? It’s already a feature-packed, superbly made, easy-to-use wearable that’s the smartwatch to buy if you own an iPhone. The answer is, you make it cheaper, and that’s what Apple has done with the Apple Watch SE. Of course, a reduction in price comes with a reduction in functionality, but just how much does this impact the SE, and should it put you off? The answer is no, it definitely shouldn’t put you off. In fact, it’s shaping up to be the Apple Watch model to buy this year. The Apple Watch SE looks exactly the same as the Apple Watch Series 5 and Series 6. It has a 1.78-inch Retina screen under Ion-X strengthened glass with a 326 pixel-per-inch density. The Digital Crown is on the side with a single button below it, and the aluminum case comes in either 44mm (seen in our photos) or 40mm sizes, with a choice of silver, space gray, or gold finishes. If you like the look of the Series 5 or Series 6, you’ll like the SE. I chose a g...

Stylish design; Highly customizable; Comprehensive health tracking; Responsive, fluid performance; Reliable, easy-to-use software;

No always-on display;

You’re happy with the features on your pre-Series 4 Apple Watch but it’s too slow. Your budget doesn’t go higher than $350. You’re giving it to a child as part of Family Setup. You don’t care about blood-oxygen or ECG readings. You’re content to wear a blank screen on your wrist for most of the day.

Design and display is identical to the Series 6; Price for the LTE model is 50% less than Series 6; Processor and LTE are pleasantly fast

Lack of always-on display is glaring; Doesn't have next-gen health sensors; Battery life is only adequate

Lacks the Series 6’s advanced health features, but the Apple Watch SE is cheaper and still a great smartwatch

Cheaper than the Series 6; Packed with features; Accurate HR and GPS tracking

No ECG or blood oxygen readings; Charges slower than Series 6; No always-on display